Canada Brand
Show the world quality is in our nature!
Canada Brand helps global consumers recognize Canadian food and beverage products and showcases the diverse range of products from our varied landscape from coast to coast to coast.
It's more than a symbol, it's a story of our Canadian values, it evokes trust in our world-class, sustainable production systems, and it creates excitement and demand for our unique offerings.
Discover Canadian products and connect with industry by browsing our Members Directory.
If you're a Canadian agriculture, food or seafood company looking for a competitive advantage, the Canada Brand will help to differentiate your products in a saturated global marketplace, by providing free access to:
- A government-approved and recognized national branding program;
- A marketing toolkit optimized for today's business environment;
- Promotional opportunities in international markets; and
- A community that shares the strategic vision of a unified international Canadian presence to increase the global appetite for Canadian products.
Together, we can continue to build and expand the long-term competitiveness of the agriculture and agri-food sector. Together we can brand Canada!
Are you eligible to join Canada Brand?
Canada Brand is open to export-ready, registered Canadian business entities that have a role in producing, promoting or supporting Canadian agriculture, food or seafood products.
The products must be grown, raised or harvested, or processed in Canada and produced in accordance with all relevant Canadian regulations related to exports.
Hear directly from our members and discover the benefits of joining Canada Brand:
Transcript
[Upbeat music begins]
[A view of a lake surrounded by forest and mountains appears. An animation of a transparent ribbon veers into view and splashes into the lake. The ribbon passes by a lighthouse on a rocky, snow dusted shore by the ocean, as waves crash against the rocks. The ribbon continues to veer past a people camping by a lake. It passes by two automated, weeding machines moving through a field of lettuce. The ribbon zooms through a bed of microgreens in a greenhouse. The ribbon flies over a bison running through fields at sunset.]
Jackie Skinner: Whenever we go to new markets or different trade missions, one of the things we love to see is when people recognize the Canada Brand.
[The ribbon passes by a beekeeper lifting a bee hive frame. It passes by a plated lamb chop and a glass of red wine, past a plate of seafood as a hand garnishes it with capers.The ribbon, now red, flies over al lake, surrounded by forest at dusk. The ribbon turns itself into a stylized maple leaf, with the word Canada below it.]
[A woman appears on screen, standing is a long brightly lit hall, blurred signage in the background. She speaks to someone to the left.]
Jackie Skinner: They go, oh my goodness, Canada! I love Canada, right? That starts every conversation out on the right foot. We're so grateful to have a brand like that that enables that confidence when folks see our logo and are able to just run to our booth and start that conversation.
[Text on screen: Jackie Skinner, Director of Operations, Food & Beverage Atlantic]
[Her image squeezes to the right, on the left we see the stylized Canada flag above a trade show booth, a man speaks to people at a booth counter below the sign Quality is in our Nature. The images on the left switch to other signs with the stylize Canada flag, and an overhead time-lapse view of people moving in the tradeshow aisles.]
[A man appears on screen, in the same bright hallway and speak to someone to the left.]
Charley Clerk: The Canada Brand is a very big credibility wedge in the market.
[Text on screen: Charley Clarke, Founder, Haskap Highland Orchards]
[His image squeezes to the right, on the we see Charley in his tradeshow booth handing a person a sample to taste, and a sign with the stylized Canada flag below.]
[A woman in the bright hallway appears on the left, to the right we see her speaking with a woman in her tradeshow boot, the stylized Canada flag below.]
Jeri Hudson: Well the Canada Brand represents safety and reliability of our pure and natural Canadian products.
[Text on screen: Jeri Hudson, International Sales Manager, Bee Maid Honey]
[A man in the hallway appears on the right side, to the left people walk down a busy tradeshow aisle, a sign for Groupe Export with the stylized Canada flag is below.]
Martin Lavoie: I think it's really our common image for all Canadian companies. This is our signature internationally.
[Text on screen: Martin Lavoie, Chief Executive Officer, Group Export Agri-food]
[A red and white map of Canada appears over a black background, with the stylized Canada flag and text Benefits of Canada Brand membership.]
Jeri Hudson speaks: The benefits you have access to marketing tools. You have access to a strong, national brand, and you also have access to participating in trade shows around the world under the Canada Pavilion umbrella, which really gives you access to global customers.
[Jeri in her tradeshow booth speaks to visitors.]
[The word France appears over a red background, below an image of a Canadian tradeshow booth, cut in the shape of France, it slides right followed by Germany, Spain, Singapore, South Korea, each country name below the shape of their respective country, with an image of a Canadian tradeshow booth in it, ending with the text: And many more...]
Martin Lavoie speaks: There is a lot of competition internationally and it's really important to me for all Canadian companies to be behind the Canada Brand.
[People speak at booths in the tradeshow.]
Charley Clarke speaks: They open doors. They cut through all the chaos that comes with international travel. They make things easier. It's a big boost for our business when we go within the Canada Brand.
[Charley at his booth, hands a sample to a woman.]
[The red and white map of Canada reappears over a black background, with the stylized Canada flag and text Join the Canada Brand.]
Jackie Skinner speaks: I think if you're considering becoming a member of the Canada Brand and utilizing it, it's something that is going to really propel you forward. Again, it's an opportunity to feel like you are not alone. To show up and to really utilize that sense of trust and confidence that the brand itself has built, so that you are again not just doing it on your own. You've got that sense of unity within the brand, and then when the companies come to visit they immediately recognize you and are excited to have those conversations.
[A tradeshow booth with the header Quality is in our Nature, a woman sets a tray of pinwheel sandwiches on a counter, people speak to each other in tradeshow booths.]
Martin Lavoie speaks: Canada Brand is great. The image of Canada is great. So I think there's definitely additional value to be labeled as a Canadian company international.
Jackie Skinner speaks: Working with the Canada brand allows us to really tap into the diversity of Canada. And diversity means a diversity of products. So, you know, food or beverage, but it also means the people. And that's something we celebrate in Canada.
[People speak to each other in tradeshow booths, wave to the screen.]
[The red and white map of Canada reappears over a black background, with the stylized Canada flag and text: Export ready? Become a Canada Brand member today]
[The text is replaced with the stylized Canada flag, with the text Quality is in our Nature. Below it the text: marquecanadabrand.ca]
[The red transparent ribbon reappears, flies over the lake, surrounded by forest at dusk. The ribbon turns itself into a stylized maple leaf, with the word Canada below it.]
[Upbeat music ends]
[Text on screen: Agriculture and Agri-Food Canada – Agriculture et Agroalimentaire Canada]
[Government of Canada wordmark]
Contact Canada Brand
Canada Brand
Agriculture and Agri-Food Canada
marque-canada-brand@agr.gc.ca
Service standards
Our goal is to always achieve our service standards. We aim to:
- Respond to general inquiries made to our phone number or email address before the end of the next business day
- Acknowledge receipt of your application within 1 business day
- Send you a final approval or rejection notification within ten (10) business days following receipt of a fully documented application
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- Version number:
- 1.14.0.0