Join Canada Brand

Together we will show the world - Food is in our nature!

Canada Brand helps global consumers recognize Canadian food and beverage products by providing a symbol of quality and promoting the diverse range of products Canada has to offer, all made from coast to coast within our varied landscapes.

Canadian agriculture and agri-food exporters are invited to use Canada Brand to promote trust in our world-class, sustainable production systems, and the sector’s continued commitment to innovation. The program presents an opportunity to connect our industry and collectively create global demand for Canadian products.

As a Canada Brand member, you will have free access to:

  •     A right-to-bear, government-backed, Canadian label of recognition in the global marketplace,
  •     A members-only platform with access to marketing tools and digital Canada Brand assets, optimized for today’s business environment,
  •     A public-facing company profile on the Canada Brand e-directory,
  •     Access to market development resources and in-market promotional events including the Canadian Pavilion Program , and
  •     Engagement and support from our Trade Commissioner Service.


The Canada Brand is open to Canadian entities that have a role in producing, promoting or supporting Canadian food and agriculture products and are exporting to international markets.

The basic eligibility requirements are that the products be grown, raised or harvested, or processed in Canada and produced in accordance with all relevant Canadian regulations related to exports.

Answer three short questions to ensure you meet our eligibility criteria.

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